The Family Stewardship Group
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TFSG specializes in facilitating difficult conversations for business families, focusing on succession planning, next-gen leadership development, and conflict resolution. The services include facilitating, coaching, speaking, and workshops.
The design approach for this rebrand aimed to create a minimalistic yet solid and high-end look to attract affluent family businesses. The client's goal was to move away from a positive and vibrant style.
Brand Identity
The client chose this logo for its beautiful typography and clear message. The serif font, with its bold and thin variations, gives the logo an elevated look and emphasizes the main part of the company name. The colors symbolize a family tree, representing strong roots and a solid foundation even in difficult times. Natural elements in the photos echo this theme, creating a consistent and cohesive appearance.
Web Design
The website design exudes cleanliness and clarity. Avoiding an overload of photos, the focus is on compelling copy. Embracing an editorial style, the site utilizes a grid layout with three or more columns, ensuring a well-organized hierarchy of text blocks.
